Brick-and-mortar casinos are poised to enter the 21st century by beginning to use online marketing techniques to attract new customers. To be fair, it is not entirely the casinos' fault, as rules set up to protect online advertising from a deluge of online gambling advertising have made it difficult for legal, physical properties to use the same kinds of tools that all other kinds of businesses have been using for the last decade.
As Mashable reports in "Starbucks Fans Compete To Bring Pumpkin Spice Lattes to Their Cities First", Starbucks is running a Facebook-based contest to promote their seasonal Pumpkin Spice Latte drink. The contest allows users to perform several activities to earn points for their city, with the winning city getting access to the drink one week before anywhere else.
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