One of the first pieces of advice that any online marketer will give to a new client is to post relevant, timely content on a website in order to build authority and audience and to help search ranking. No matter what topics you cover, this stream of new articles provides the basic fuel that the online marketing process needs in order to achieve its goals. Ideally, this content would consist of original, high-quality writing, but time and budget constraints often preclude the ability for small organizations to act like large-scale publications that employ teams of writers.
Native Arts Collective, our site for Native American Art and Artists is finally starting to come together, at least content-wise. We will be putting a new design in place in the next couple of days and then concentrating on getting the artists and work that we'll have available for purchase up and in place.
Over at Mashable: HOW TO: Gamify Your Marketing is a very shallow, but simple and cohesive overview of gamification in marketing that would be nice to point a client towards (or any of the 84% of marketers that apparently have no plans to use games in their marketing).